“I think this year’s INOVA COLLECTION should be seen as a moment of experience. A lot was new: The schedule, the location and the concept. In my opinion, the move to Frankfurt was essential. One should always take into account that a strategic decision, such as relocation, is a process and that all trade fair participants from the jewellery industry must also allow for changes. In other words, we need a culture of experimentation and that is okay. It is important to be aware of the findings and implement improvements. In order to be more international, we need to continue to grow. Moving forward, I believe that the INOVA COLLECTION has the potential to become just as important for the jewellery industry as the spring trade fair. In addition, we definitely need the INOVA COLLECTION as an industry meeting.”
Ischo Can, Managing Director, TRAUMWERK
