Sustainability Area

Sustainability is not a a side issue – it is key to the future of the market

With the launch of the Sustainability Area, INOVA COLLECTION 2025 set an important example for greater sustainability in the jewellery industry. The themed area brought together dedicated partners actively championing fair trade, transparent sourcing and sustainable production.

‘With our Sustainability Area we have managed to provide active support for discourse and bring in new ideas and stimuli. We are delighted with the positive response, which we see as clear confirmation that we are on the right track with this format.’

Ralf G. Schröder | expert and business consultant for the jewellery and gemstone sector with a focus on fair and sustainable markets

Visibility for responsible action

Following the successful launch last year, the Sustainability Area 2026 continued to develop its content, bringing in new perspectives from research and practice.

Together with Ralf G. Schröder and the responsible jewellery initiative, a platform was created for dialogue and new impetus within the industry. The focus was on transparent supply chains, fair production processes and binding values and standards. The Sustainability Area saw itself as a forum for responsible action and as a link between industry, trade, design and craftsmanship.

Expertise, practical relevance, and personal dialogue

In 2026, the INOVA COLLECTION once again combined two formats in a shared space: while the Sustainability Area provided inspiration for responsible jewellery production, ‘The regulars’ table – where jewellery, design and the art of goldsmithery come together’ brought the digital exchange on Facebook to life at the trade fair. The result was platform that combined professional expertise, practical relevance, and personal dialogue – and not only discussed sustainability, but also brought it to life.