BACK TO ITS ROOTS | The INOVA COLLECTION continues to be an exclusive community platform for the sector and is returning to Hofheim-Wallau from 30 August to 1 September 2024.
Frankfurt, November 2023. This young trade fair has seen some eventful years. Following the pandemic and a change of venue in summer 2023, the organisers have been reflecting hard on the existing arrangements and as part of this, have been asking exhibitors as well as visitors what direction the INOVA COLLECTION should focus on for the future, and what its dates should be.
“We had a real need for a major evidence-based analysis of the current situation so we took the time to conduct one!” explains Jens Frey, Managing Director at the organising company MUVEO GmbH. “In Frankfurt, we wouldn’t have been able to get a slot next year for the last weekend in August so we couldn’t follow our usual pattern. And besides, in the results of a survey of exhibitors and visitors conducted in September, the fundamental message was very clear: the majority of the sector wanted the INOVA COLLECTION to be a compact format in the Messecenter Hofheim Rhein-Main, with a clear profile, a degree of charm and an informal, family atmosphere”, he continues.
The INOVA COLLECTION that takes place from 30 August to 1 September 2024 is therefore returning to its roots and will in future be positioned as a trade fair with a curated, high quality brand portfolio. It will, moreover, offer the specialist retail trade a compact and high-value overview of trends and patterns for its autumn ordering.
“For the sake of the customer! That has been and remains our philosophy and the focus of all our decisions. Holding the event in Frankfurt has shown us very clearly, amongst other things, that the ‘INOVA feeling’ is not infinitely scalable,” says Martin Weskamp, co-initiator of the INOVA COLLECTION and an exhibitor right from the start. “We aim to stay true to the values of the brand, which means giving stronger expression again to our DNA.”
As well as a high quality, selective brand portfolio, there will be community areas, lounge areas and the popular INOVA NIGHT at the exhibition centre to provide plenty of space again for conversations and networking. And with the GOLDENE NOVA, the fair is also once again making an important and sustained contribution to supporting and encouraging a new generation.
Services for trade visitors:
- Free admission
- Central site in the Rhein-Main region
- Additional free car parking
- High quality inclusive catering for visitors and exhibitors
- Favourable accommodation options with partner hotels
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