Press release: INOVA COLLECTION positions itself in Frankfurt as the leading trade fair for fall orders and makes room for new brands!

Press release: INOVA COLLECTION positions itself in Frankfurt as the leading trade fair for fall orders and makes room for new brands!


Frankfurt am Main, 15 December 2022. The INOVA COLLECTION is getting bigger, more relevant, more international – Gude, Frankfurt! In this way, the INOVA COLLECTION is positioning itself as the leading trade fair for autumn orders and creating space for new brands as well as an innovative and contemporary community format for the industry!

“With the relocation, we are offering even more INOVA feeling and can finally provide more brands with space for showcasing. Our exhibitors can look forward to an innovative trade fair concept at a fair price-performance ratio and benefit from a great many advantages at an international trade fair location”, says Jens Frey, Managing Director of the organising MUVEO GmbH.

From the outset, the aim of the INOVA COLLECTION was to establish on the market a trendsetting trade fair concept for the industry. With the move to a new location, the organiser is also launching a clear segmentation and is thus underlining the demand for an autumn trade fair: The “Premium & Selection” segment stands for high-quality genuine jewellery and exclusive one-offs, the “Design & Manufacture” segment presents designer jewellery and suppliers of small series and the “Watch & Watches” segment gives the watch segment a conceptual bracket. Gemstones, pearls and stranded goods will in future be combined in the “Gems & Pearls” area and the “Toolbox & Technology” segment will show technology, tools, POS equipment and packaging for goldsmiths and jewellers. The concept is rounded off with the “Boutique & Accessories” segment for silver and high-quality costume jewellery.

The community and lounge areas, which have so far been very well frequented, will be integrated into the concept in an even more focused manner in the future: “INOVA Lounge & Concepts” now creates space for dialogue, networking and inspiration. The aim is to create the basis for a smooth transition between the exhibition, catering and the accompanying programme. “We would like to take this opportunity to further expand the trade fair platform into an interactive community event that invites specialist retailers to efficiently combine orders, information and proactive networking. We are in constant and intensive contact with the industry and, with this step, we also want to meet the many requests and give more space to the INOVA feeling. We will also remain firmly connected to our values, because we know very well which parameters are the identity of INOVA,” explains Maximilian Maus, Project Manager of the INOVA COLLECTION.

Martin Weskamp, co-initiator of the trade fair, adds: “Looking back, we are very proud of what we have achieved, but we also greatly appreciate the trust placed in us. When the trade fair was founded, we designed and continuously further developed “our” format together with the industry. We simply no longer have the capacity to continue the story at the current location. Now it is time to transfer the spirit of the trade fair into a larger location so that the INOVA COLLECTION remains “our” format in the future. We are very confident that we can achieve this and are highly motivated.”

A framework and event programme accompanying thr trade fair will also continue to be an integral part of the INOVA COLLECTION. The GOLDEN NOVA is also on the starting blocks, with new concept areas with the guilds and associations. In addition to the INOVA Night, the organisation team is also working on concepts for integrating Frankfurt city centre. “As a Frankfurt-based company, we are of course excellently networked locally. Working together, celebrating together and inspiring each other, Frankfurt is diverse and offers the ideal conditions for giving an industry a home,” concludes Maximilian Maus.

The premiere of the INOVA COLLECTION Frankfurt will take place with a new series of days from 25-27 August 2023 in Hall 11 at Messe Frankfurt.

The next dates:
INOVA COLLECTION Düsseldorf Showroom | 18-19 March 2023 INOVA COLLECTION Frankfurt | 25-27 August 2023
INOVA COLLECTION Showroom Hamburg: Dates for 2024 to follow

Further information at:
Showroom Düsseldorf:

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INOVA COLLECTION – Trade fair for jewellery, gemstones, pearls and watches:
The INOVA COLLECTION celebrated its premiere in 2018 with 109 exhibitors at Messecenter Rhein-Main in Hofheim-Wallau. With a fresh, innovative concept, the INOVA COLLECTION quickly developed into an established industry event. With currently over 260 brands, the demand is constantly greater than the available supply. Therefore, the organiser will meet the industry’s needs and provide additional spaces by moving to the exhibition centre in Frankfurt.

At the heart of INOVA | MUVEO GmbH, organiser of the INOVA COLLECTION:
As the operator of Messecenter Rhein-Main, MUVEO GmbH is a competent point of contact for all kinds of events. We not only offer comprehensive know-how, but also all services from a single source. Being one of the largest event organisers at Messecenter Rhein-Main, we know the needs of our customers at this location very well and can find a solution to almost every wish. In addition, MUVEO GmbH is a 100% subsidiary of CDH-Mitte (Wirtschaftsverband für Handelsvermittlung und Vertrieb Hessen, Thüringen und Rheinland-Pfalz e. V.) and stands for more than 60 years of experience in the trade fair business. Since the foundation of INNATEX, Europe’s leading trade fair for sustainable textiles, in 1997, MUVEO GmbH has also been committed to sustainability in the area of event organisation.


Stresemannallee 35–37
60596 Frankfurt am Main, Germany

Contact for enquiries:

Maximilian Maus
Tel.: +49-69-630092 64

Jens Frey
Tel.: +49 69 630092 44