INOVA COLLECTION Showroom Düsseldorf celebrates its successful premiere at Airport Düsseldorf
- 12. – 13 March 2022 | Station Airport Düsseldorf
- Additional trade fair for jewellery, precious stones, pearls and watches enhances year-round ordering options
Frankfurt am Main, March 2022. In its fifth anniversary year, INOVA COLLECTION has extended its horizons and, having taken over the TREND event in the Boston Club, shifted to Düsseldorf for the first time. Between 12 and 13 March, trade visitors could look forward to more than 95 brands at the launch of the B2B Showroom in its new location, Station Airport Düsseldorf.
“After more than 20 enjoyable and successful years of TREND in the Boston Club, I am delighted to have found a more than worthy successor format and, by fusing with the new INOVA COLLECTION Showroom Düsseldorf, to have been able to bundle together the existing synergies,” declares Martin Weskamp, Partner of the INOVA COLLECTION and founder of TREND in the Boston Club.
As supplements to the main INOVA COLLECTION in Wallau, the spring and autumn events in Düsseldorf are destined to be a fixed component in the calendar of trade fair visitors in the future. In just the fifth year of its young life, the industry’s branded fair now offers four ordering events in three locations.
Jens Frey, Managing Director of organisers MUVEO GmbH, is pleased: “Putting on a premiere is always something really special and we are very happy with the many positive reactions that we have already received over the two days of the fair. The vast majority of exhibitors gave it a positive response. For the future, the INOVA COLLECTION will be positioned in the trade as a year-round ordering platform, giving it ever greater relevance.”
At Station Airport, both visitors and exhibitors could look forward to an innovative and modern location in Düsseldorf, with panoramic windows that flood the area with light and offer a direct view of the airport runways. Covering some 3500 m² the Airport Station, previously the place where passengers checked in their suitcases, is now the new home for the INOVA COLLECTION Showroom Düsseldorf.
Already fully booked for its first edition, the fair offered trade visitors a well balanced mix of exhibitors and over 95 brands right from the start. Frank Heringer, Managing Director of the DiamondGroup, was well satisfied with the premiere: “A really successful first event in a great location. We’re certain that the INOVA COLLECTION will become well established in Düsseldorf as well. We had a regular supply of visitors to the stand, and high quality customers.”
Palido Fine Jewels from Austria was another exhibitor to congratulate the organisers: “We are delighted that Martin Weskamp and the terrific team at INVA COLLECTION have organised this new fair – a new event, a new location, a new time of year! I’m really pleased that we were able to exhibit here with our customers and industry colleagues, at an event in addition to Inhorgenta and at what is surely a more ideal time of year at the start of spring. I’m also pleased at how exceptionally well the fair was received by countless specialist dealers,” said Christoph Paukner, CEO at Palido Fine Jewels. “We were very satisfied with the number of visitors and were able to attract a large number of new customers. We very much hope that the new fair will become established, because Düsseldorf is an important and powerful conurbation and this event can enliven and motivate the industry,” he continued.
Sebastian Fischer, of Fischer Trauringe, Bayer Trauringe and Hardwear by Landmesser, similarly affirmed his satisfaction with visitor numbers and a thoroughly positive reaction: “Super location, the customers are delighted and have been giving us thoroughly positive feedback. We took a number of orders too, of course, so we feel positive and very satisfied. We are also entirely persuaded by the design of the fair. We hope the fair will continue to grow and shall be presenting our brands at all of the dates and locations for the INOVA COLLECTION.”
The next INOVA COLLECTION in Wallau takes place between 27 and 29 August 2022 at the Rhein-Main Exhibition Centre.
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Photo credits: ©INOVA COLLECTION
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