PRESS RELEASE: INOVA COLLECTION excels with top class visitors and exhibitors

PRESS RELEASE: INOVA COLLECTION excels with top class visitors and exhibitors

INOVA COLLECTION – trade fair for jewellery, precious stones, pearls and timepieces – excels with top class visitors and exhibitors

Frankfurt am Main, August 2021. Almost 270 exhibitors presented their latest designs at the fourth INOVA COLLECTION from 28 to 30 August 2021 at the Rhein-Main Exhibition Centre. “Despite the pandemic, we were fully booked very early this year,” stated Martin Weskamp, Co-organiser and Partner of INOVA COLLECTION. “We even had to expand the available space using a temporary exhibition hall. It’s also good that we were able to expand the Premium Area once again with more key brands.”

 This allowed the fair to offer its trade visitors an ideal mix of exhibitors with more than 300 brands, which enabled them to create successful, stand-out ranges. Alongside the familiar pioneers, an impressively large number of new brands were also exhibiting their latest collections. They included, amongst others, the amorgroup with JOOP! and s.Oliver, Arnoldi International, Alraune Lapidaries, Berckwerk, Breuning, Disney Children’s Jewellery from C&S Italy, echt-es Schmuckdesign with some unusual designs, Ernst Stein, Hette Hette Marketing, Jewel Pak Europe, Komet Jewellery, Kreis Jewellery, Lizas & Qudo, and Noble Osmium with the rarest precious metal in the world.

While other trade fairs fell victim to the pandemic, INOVA COLLECTION was once again the first jewellery fair to open its doors in 2021 after the latest lockdown. Jens Frey, Managing Director of trade fair organiser MUVEO GmbH, summed up the fair after three very special days: “Certainly the current situation has given INOVA COLLECTION something of a special position. That apart, the jewellery sector really needed a community event at this time. Visitors and exhibitors want to meet up face-to-face, hold discussions and enjoy themselves, but of course they also want to view the ranges and create their own portfolio. It gives them hope, on the one hand, but with that come high expectations from the sector, too, which we were keen to meet.” And Martin Weskamp explains: “We did everything in our power to give the industry a safe trade fair with as much ‘INOVA’ as possible, despite all the official restrictions. And I think looking back on it, we succeeded.”

Even before the event itself, many exhibitors were looking forward to the long-awaited opportunity to get together with their customers in person again and present their latest collections. Alongside the complimentary services, exhibitors repeatedly expressed praise for the international nature of the event and its visitor quality: “We hadn’t expected INOVA 2021 to be so international,” said Frank Heringer, Director of the DiamondGroup, who was delighted with the company’s successful appearance at the fair. “The trade visitors travelled from Portugal and Scandinavia to Belgium and Switzerland. We had so many high-quality, international customers, it was terrific.”

Many exhibitors were able to attract potential new customers, too. For Axel Fritsch, Managing Partner and Director of Fritsch Sterling, “both the quality and the number of visitors was markedly better than in 2020.” Manuel Mürle, SW Germany Regional Manager at Rauschmayer, spoke of “a strong audience with brave customers who wanted to change something and go in search of innovations.” And as far as the future was concerned, he added: “With the way INOVA is currently presenting itself, it will be an important anchor for the sector in the coming years.”

The next INOVA COLLECTION in Wallau takes place from 27 to 29 August 2022 at the Rhein-Main Exhibition Centre.


Although for safety reasons INOVA COLLECTION had to manage without its comprehensive programme of supporting events, on the first day of the fair the GOLDENE NOVA was awarded for the third time, in association with Schmuck magazine. Under the theme “Opposites attract!”, young designers, students, apprentices and graduates of the various training courses took part in the competition for budding talent, submitting jewellery pieces they themselves had created. From a total of twelve nominations, a top-class jury selected the first three places in advance of the fair.

The Gold award was won by Stefanie Taxer for her necklace, “Process of the clear quartz”. The Silver award went to Rhea Auberger’s necklace, while in the Bronze category the recipient was Malin Sleeboom with her piece “Symbiosis”. In addition, for the duration of the fair, visitors were able to vote for the public GOLDENE NOVA award, which will be announced after the event.

The top three award winners once again enjoyed some attractive prizes: the winners received a precious metal weight account with BEDRA worth €1500, along with a photo shoot in one of the future editions of Schmuck magazine, and gift certificates from Rudolf Flume Technik and MW Edelsteine Martin Weskamp worth €800 and €600 respectively.

INOVA COLLECTION Showroom Hamburg | 30/10 – 01/11/2021

After a successful prelude in Wallau, the INOVA COLLECTION Showroom in Hamburg is now in the starting blocks. Once again, a hygiene concept as required by the authorities will be in place to ensure that the fair runs smoothly and successfully. Trade visitors will be able to cover their needs for the Christmas season from 30 October to 1 November 2021 at the Hamburg Schnelsen Exhibition Hall.